From the keynote stage to the hallway conversations, this year's Summit kept circling back to one question: what does agentic commerce really mean for retail? Mirakl's Amelia Van Camp sat down with Retail Field Report's Anne Mezzenga to answer it.
Having a plan means, as an organization pursuing agentic commerce, setting your North Stars. What are you aiming for? What are the outcomes you want to see? What are the steps you're going to take to move towards them? That's critical for alignment, and it's critical to ensure you don't end up doing things that produce no results.
Six signals from the Women in Retail Leadership Summit that are reshaping how commerce works.
We've entered a new era of shopping. Consumers are moving away from keyword searches and toward conversational AI platforms like Copilot, Gemini, and Perplexity. The businesses that adapt their strategy now to meet shoppers where they are will define the next decade of retail.
LLMs don't surface products the way search engines do; they need rich, contextual, structured data. Retailers who invest in Generative Engine Optimization (GEO) today will be the ones AI agents recommend tomorrow.
AI agents are only as powerful as the ecosystem behind them. Without the breadth of assortment, real-time inventory, and competitive pricing that a marketplace model delivers, agents simply can't find the right answer for every shopper. The marketplace isn't just a growth channel; it's the infrastructure that makes agentic commerce possible.
Agentic commerce demands more than a chatbot. It requires a unified data and commerce infrastructure that AI agents can read, trust, and act on. From seller onboarding to real-time inventory sync, the winners in this era are building the operational backbone now, not later.
This isn't a future opportunity; it's happening now. Shopping journeys initiated through AI platforms like Copilot are 194% more likely to result in a purchase. Shoppers arriving via AI agents also spend 32% more time on site and bounce 27% less. The channel is commercial, and it's growing fast.
In a world where AI agents make purchasing decisions in seconds, slow is invisible. Retailers who can onboard sellers faster, sync inventory in real time, and adapt their catalog at the speed of market trends are the ones agents will consistently choose. Velocity isn't just an operational goal; it's a competitive advantage.
Mirakl Marketplace Platform gives retailers the assortment depth, catalog quality, and operating model the next generation of AI shoppers will reward. Talk to our team about what that looks like for your business.
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